Nooklyn Beach House
A unique and experiential brand activation that increased brand awareness in an annual neighborhood event.
The sketch I made of my vision for the activation & the photo of it becoming a reality.
Implemented
June 1, 2019
COLLABORATORS
James Rubio
Moiz K. Malik
Categories
Experiential Marketing
Brand Activation
Project Management
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Every year, the Bushwick Collective Block Party attracts over 15,000 people to enjoy the community’s street art, food, and music. Nooklyn is a main sponsor, and it was my job to figure out what our presence was going to be all about.
Every year prior, Nooklyn had set up a tent and gave merch away, which is okay, but I thought this would be an incredible opportunity to become an experiential brand and do something different to connect with our community. So we got to work.
Through some outreach, I came across The Brave House, an incredible non-profit that supports immigrant girls in NYC.
I met Lauren Blodgett, the founder of The Brave House, and was instantly fascinated by her background, passion and accomplishments. She was really excited about collaborating with us. I wanted to organize a fundraising activation and increase brand awareness for both Brave House & Nooklyn. To make the activation interesting, I connected with Manuel Canchola, an incredibly talented Nooklyn agent and player in a brass band called The Flowmingos. After tons of coordination, they performed at Washington Square Park, and all tips went to The Brave House.
