Brave House x Flowmingos
A live performance that was designed to create awareness and raise funds for The Brave House, a non-profit that supports young immigrant women in NYC with free legal and holistic services.
The sketch I made of my vision for the activation & the photo of it becoming a reality.
Implemented
September 9, 2019
cOLLABORATORS
Lauren Blodgett
Manuel Canchola & Flowmingos
Categories
Experiential Marketing
Brand Activation
Event Planning
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As a first-gen Latin-American, immigration and the desire to live a better a life are really close to my heart.
In the summer of 2019, while I was working at Nooklyn, I went into a dark mental hole when I saw news about families being separated at the U.S.-Mexico border.
While in that dark hole, my manager at the time gave me the idea to research immigration non-profits for partnership opportunities.
Through some outreach, I came across The Brave House, an incredible non-profit that supports immigrant girls in NYC.
I met Lauren Blodgett, the founder of The Brave House, and was instantly fascinated by her background, passion and accomplishments. She was really excited about collaborating with us. I wanted to organize a fundraising activation and increase brand awareness for both Brave House & Nooklyn. To make the activation interesting, I connected with Manuel Canchola, an incredibly talented Nooklyn agent and player in a brass band called The Flowmingos. After tons of coordination, they performed at Washington Square Park, and all tips went to The Brave House.
Resources
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To donate or learn more about The Brave House, please visit their website!